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So, why start up an email list exactly? Isn’t it a faff? A pullava? Just another thing you know you ought to start or supercharge for your small business amidst all the other responsibilities of modern motherhood?
And yet, and yet… I’ll give you a scenario you’re sure to be familiar with and I suspect you’ll find the answer to that question.
Ok, you know that moment when you finally sit down with a cup of tea—only to realise it’s gone stone cold. Not because you’ve been looking after lively children all day. Oh no. But because you’ve spent the last hour doom-scrolling Instagram instead of, well, anything productive or life affirming?
Been there, done that, and let’s be honest, probably will do it again tomorrow.
Feeling Stuck on Social Media? Here’s the Escape Route You Need
Social media is supposed to help us grow our businesses, but let’s be honest it—it’s more like a full-time job with no salary, no time off, and an algorithm that seems to make no sense whatsoever. I’m also sure you’ve noticed how this “little” distraction also has a detrimental effect on family life.
Thus, if you’re tired of churning out daily content, getting crickets in response, and feeling like you’re shouting into the void, then my friend, it’s time for that email list I mentioned.
Because while social media platforms might ghost you at any moment, your email list?
That’s yours to keep. A direct line to your ideal customers who want your services, your skills, your offerings.
And here’s the best part—if you’re running a side hustle around family life, an email list is the easiest way to plant the seeds for future success without wasting hours online.
So, let’s talk about why starting an email list is the best decision you can make for your business (and your sanity).
The Social Media Struggle is Real
Picture this or – more accurately – remember this: You pour your heart into a post, carefully choosing the right hashtags, adding a caption that’s equal parts witty and insightful, and hitting “publish” with a little prayer to the algorithm gods.
And then… nothing.
Or worse, three likes and one is from your mum.
Social media demands endless work:
- Post daily (but not too much, or you’ll look desperate).
- Engage in the comments (immediately, because apparently, we all live on our phones).
- Stay on top of trends (even the peculiar ones you don’t understand).
And after all that effort? Your ideal client still probably won’t see your content. Meanwhile, you’re left wondering whether you should just give up and head back to sensible employment rather than entrepreneurship, with all the demands and inflexibility around family life that entails.
Here’s the truth: Social media is borrowed land. You don’t own your followers, and platforms change overnight (remember when Facebook pages were actually useful?).
If you want something reliable—something that works while you sleep—you need an email list.
How an Email List Works (And Why It’s a Lifesaver)
Unlike social media, where you’re fighting for visibility, email marketing gives you direct access to your audience.
Here’s how it works:
- People opt in – They willingly sign up because they actually want to hear from you. Imagine that. They like the cut of your jib. What you offer. They’d like to pay you some day (or straight away). Sounds good?
- You own the list – No algorithm can take it away from you.
- Your message lands straight in their inbox – Not buried under cat memes (cute, but unhelpful).
And the best part? It takes less time than social media.
With email, you can:
- Send one email per week instead of posting daily.
- Automate sequences so emails go out while you sleep (or whilst you enjoy some time with your children and / or husband. Or maybe whilst you’re cooking a deeply delicious and nourishing meal for your family)
- Build real relationships with your subscribers, because they’re actually paying attention.
If you’re juggling a side hustle around school runs and nap times, this is marketing that fits your life—not the other way around.
More Time, Better Results With An Email List
With an email list, you don’t have to:
- Worry about posting constantly (because who has time for that?).
- Stress over engagement metrics (goodbye, algorithm anxiety).
- Chase trends (unless it’s 90s fashion with these sensible high-waisted, wide leg jeans and super comfy flannel shirts, in which case, carry on).
Instead, you get to:
- Build trust – When someone opens your email, they’re focused on you.
- Sell with ease – People are more likely to buy from emails than from social posts and this article from Forbes breaks down all the stats and useful info like Return On Investment (R.O.I.s). Spoiler alert: It’s considerably higher through email marketing than via social media.
- Actually enjoy marketing – Because it doesn’t feel like screaming into the void and, let’s be honest, you didn’t set up your tiny & mighty business to be a marketer most of the time.
If you’ve ever wished for a simpler way to grow your side hustle—one that doesn’t involve filming yet another Reel with trending audio—email is your answer.
Ready to Begin? Here’s Your Quick-Start Guide
Feeling overwhelmed? Don’t worry—I’ve got a couple of choices for you.
I wrote my ebook specifically for busy women, juggling all the responsibilities of family life and a small business: it’ll get you set up in less than an hour.
The 60-Minute Lead Magnet Challenge (btw a “lead magnet” is a freebie, like a checklist, workbook or some other lovely enticement on a website that visitors give their email address for and then join a mailing list) includes:
- ChatGPT prompts to create a freebie lead magnet effortlessly.
- Step-by-step guidance to help you launch and grow your email list.
- Time-saving hacks so you can start today without stress.
Then there’s my full blown online course, Social Media Woe to Email List Go! that gives a full step-by-step of how to:
- Create a quality lead magnet and associated Welcome email sequence.
- Create a landing page.
- AND how to start your evergreen marketing on Pinterest.
All in one day.
Because let’s be honest—if something isn’t quick and easy, it’s not happening. We’ve all got things to do, children to cuddle, food to cook, husbands to love, ourselves to look after.
Have you found the answer to the question, “why start an email list?”. If you’re now ready to stop letting social media run your life and start growing your side hustle the smart way, grab the ebook, start the course and take control of your marketing today.
Pin This for Later & Share With a Fellow Busy Mama!
(And in the meantime, go warm up that cup of tea. You deserve it.)
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